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We are delighted to announce that Rosie Rose has raised £788.50 for local charity Stonepillow from the sale of clothing from our specially curated collection that featured in our first ever Virtual Fashion Show.  


We loved curating our Stonepillow Clothing Collection for customers to shop online throughout February in the knowledge that 100% of every sale would go directly to the charity.   

Store owner Daniel Elsom says: “We can’t thank our customers enough for supporting our Stonepillow campaign and choosing to buy from the Collection. Stonepillow does so much good within our community for vulnerable and homeless people. Whilst this third lockdown has been incredibly tough for everyone, we just knew we wanted to get behind the important work of this amazing charity.” 

Halfway through the campaign, Rosie Rose was contacted by a Stonepillow client via social media thanking the store for its efforts: 


Danny continues: “It was incredibly humbling to receive such a lovely message. We will plan future initiatives to support Stonepillow and the important work it does for its clients once our doors are back open again.”

Sarah Dakin, Fundraising and Communications Manager at Stonepillow, comments: “Fundraising is such an important part of our operations and has been affected quite badly over the past year. We are truly grateful to Rosie Rose and everyone involved in the campaign for choosing to support Stonepillow with the Virtual Fashion Show; an incredibly unique and fun idea that has lifted everyone’s spirits! It is great to see so much backing from the local community which will enable us to continue our vital work supporting and empowering homeless and vulnerable people to achieve sustainable independence and wellbeing.”


The Virtual Fashion Show was supported by a whole host of local influencers and business women, including yoga teacher Niki Perry, Southend Barns owner Mariella Fleming, fitness instructor Monique Eastwood, founders of The Collective Helen Cawte and Abby Smith, personal and brand stylist Vicky Booker and entrepreneur Leila Leach. Feel Good Films also donated their time and expertise to produce the fashion show video. 

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